Category: Finance, Real Estate.
If you aren' t closing as many real estate deals as you would like, you need to learn how to speak another language. You need to learn to speak the language of sales if you want your conversations to translate into profits.
I' m not talking about learning Spanish, French or German. Neuro- linguistic programming, might sound like, or NLP something out of a science fiction movie, but it is actually the most efficient way to communicate in sales. NLP is a concept borrowed from behavioral studies and it shows the ways in which verbal and nonverbal communication are interpreted in the brain. It is a big part of the science behind closing deals. If you want to close more deals, it's time to get scientific and learn the ins and outs of NLP. Everybody's mind works differently, but NLP studies have found that they all are usually classified as preferring one of three types of stimulation: visual, auditory or kinesthetic. The conscious mind as well as the subconscious is influenced by everything that a person sees, hears, smells, touches and tastes.
If your client is more visual than auditory, your presentation should cater to that type of person with lots of pictures and graphs. If the person is kinesthetic, he or she will relate information to personal feelings and sensations. If the client is more auditory, you should concentrate on great answers to his or her questions, as he or she will want plenty of conversation and solid verbal answers. It is essential to find out which type of person you are dealing with in order to communicate effectively. Traits that are as simple as the speed of a person's speech or the movement of a person's eyes will reveal what kind of information they prefer. The trick is to watch for key cues in a person's behavior.
With practice and training, it is easy to determine if a person is visual, auditory or kinesthetic. That's exactly what studying NLP will do for you. Can you imagine having the edge in a real estate negotiation before you' ve even said a single word? Even if NLP sounds like a fringe science, your competition is likely using it to their advantage. You will certainly be a believer in NLP once you put it to work in your daily conversations. In a market filled with real estate agents and investors, your training and skills is what will set you apart.
The more you master it, the higher and faster your sales will skyrocket. Effective communicators close more deals. Communication is everything in the world of business. Plain and simple. Let NLP teach you a better way to do business. Avoid communication breakdowns with a client because you presented them information in a way they couldn' t understand. Imagine the benefits you' ll reap after you learn the best way to explain facts and figures to different types of people.
You will understand your clients better and they will be more comfortable with you. You' ll save time and build confidence in your clients from the very beginning. NLP teaches you how to speak the language of sales and clients listen to someone who presents information to them well. Before you know it, you' ll be closing deals as fast as Donald Trump or Brian Buffini. NLP training translates into dollar signs once you learn how to read people more effectively.
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